Tag Heuer is a Swiss luxury watch brand. It was introduced in 1860 when Edouard Heuer founded Heuer AG in St-Imier Uhrenmanufaktur. Since then, the motto of Swiss watch legend & # 39; Swiss Avant-Garde & # 39; Tag Heuer watches, however, are especially popular in the sports world because of their precise measuring instruments. These watches are especially famous among athletes, but are also a fad on the market among watch lovers.
Let's now learn the history and performance of this brand:
After it had its origins in 1860, the brand patented in 1887 oscillating pinion, which is still being used by many watchmakers during the making of mechanical polschronographs.
The watch brand is actually popular for launching the first wrist chronometer on the market in the year 1914.
Heuer in 1916 would also have introduced the first stopwatch, Micrograph. The model was followed by another stopwatch Semikrograph, which offered 1/50 of a second calculation and a split-second function. With this split-second function, calculating the interval time between two events or participants is easy.
Today, the watch brand would be the first manufacturer to master chronographs with an unparalleled accuracy of 1 / 1,000th of a second, be 1/10 and 1/100 of a second.
Tag Heuer watches are considered official timers in the Olympic Games. The brand has been created since 1920 with this role.
The company is constantly on the lookout for excellence and innovation and always strives for high. His six-year collaboration with Kimi Raïkkönen, the driver of Scuderia Ferrari F1 of Formula 1 World Champion 2007; F1 ambassadors Heikki Kovalainen and Lewis Hamilton and Team Vodafone McLaren Mercedes in Formula 1 prove it. The company has also dedicated itself to celebrities like Maria Sharapova, the tennis player; Jeff Gordon, the idol of Nascar; Sébastien Bourdais, the F1 driver and Bollywood and Hollywood icons Shah Rukh Khan and Brad Pitt respectively, to embody performance and prestige.
In the year 2006 Professional Golf Watch of Tag Heuer won a product design prize in the lifestyle / leisure category. In 2007 the brand even won the same price for its unique timepiece Monaco Caliber 360 LS. It was a tough competition with about 2.2000 watches competing for the same lifestyle / leisure title. In 2010, two years earlier, Tag Heuer & Carrera 1887 won the La Petite Aiguille prize.